NIKE
Our goal is to carry on his legacy of innovative thinking, whether to
develop products that help athletes of every level of ability reach
their potential, or to create business opportunities that set Nike apart
from the competition and provide value for our shareholders.
It
started with a handshake between two visionary Oregonians - Bowerman
and his University of Oregon runner Phil Knight. They and the people
they hired evolved and grew the company that became Nike from a
U.S.-based footwear distributor to a global marketer of athletic
footwear, apparel and equipment that is unrivaled in the world.
Along
the way, Nike has established a strong Brand Portfolio with several
wholly-owned subsidiaries including Cole Haan, Converse Inc., Hurley
International LLC, NIKE Golf, and Umbro Ltd.